Most real estate pages in Dhaka have the same problem. An ad for a new project goes live, the comments fill up with “price?” and “inbox please”, and the sales team spends the week calling people who were never going to buy. The ad looks busy, but very few of those people book a site visit.
The fix is rarely a bigger budget. It is usually a better filter between the ad and your sales team. Here is how we set that up for developers.
1. Ask the hard questions in the lead form
An instant form that only asks for a name and phone number is easy to fill in, which is exactly why it attracts low-intent leads. Add three or four questions that a real buyer can answer in seconds and a casual browser will not bother with:
- Budget range – for example “under 1 crore”, “1 to 1.5 crore”, “1.5 to 2 crore”, “above 2 crore”.
- Preferred area – Bashundhara, Uttara, Dhanmondi, Mirpur and so on.
- Flat size – number of bedrooms or square feet.
- Timeline – ready now, within 6 months, within a year, just looking.
Use Meta’s “higher intent” form type so people see a review screen before they submit. You will get fewer leads, but each one arrives with the details your sales team needs for the first call.
2. Target the buyer, not just the location
A radius around the project is a starting point, not a strategy. Many buyers of mid- and high-end flats live in a different part of the city, or outside the country. Test separate ad sets for:
- People living in the areas your buyers usually move from.
- Non-resident Bangladeshis in the Gulf, the UK and North America, with ads that mention remote booking and video site tours.
- Lookalike audiences built from past buyers or from leads your team marked as qualified.
3. Send warm traffic to a proper project page
Instant forms are good for volume. A landing page is better for buyers who want to study the project first. Keep it simple: floor plans, a location map with nearby schools and hospitals, handover date, key features and one clear button to book a site visit or message on WhatsApp.
Install the Meta Pixel and Google tag on that page so you can see which ads bring people who actually read the floor plans, not just people who clicked.
4. Retarget people who showed interest
Someone who watched most of a walkthrough video or opened the price list is far more likely to buy than a new audience. Build custom audiences from video viewers, page visitors and people who opened but did not submit your form, and show them a different message: a site-visit invitation, a payment plan, or a limited-unit reminder.
5. Call within the hour and report back
Speed matters. A lead called within the first hour is much more likely to pick up and remember your project. Agree a simple routine with your sales team: call quickly, mark each lead as qualified, not qualified or visited, and share that sheet weekly. That feedback lets you turn off the ad sets that bring the wrong people and put more budget behind the ones that bring site visits.
What to measure
Cost per lead is useful, but it is not the goal. Track cost per qualified lead and cost per site visit. A campaign with a higher cost per lead can be the cheaper one once you count the buyers who actually came to see the flat.
If your ads bring plenty of comments but few visits, ask us for a free ad audit. We will look at your forms, targeting and follow-up and tell you what to change first. You can also read more about our real estate marketing service.